Post by account_disabled on Feb 20, 2024 6:25:05 GMT
Railway ticket Apartment in Almaty A plane ticket Swimming pool Machine Air conditioning Medeo tickets Sutti Zhuldiz buy a ticket online Tickets to the cinema Coal in Nur-Sultan PPC: online advertising trends and the differences of the Google Ads advertising cabinet Tribune news resourcegives a graphthe volume of the advertising market for the first half of 2022 compared to previous periods. Kazakhstan market overview As we can see in the graph, TV advertising is considered to be the most popular media channel. Internet advertising indicators show a slight increase, which reflects positive dynamics. Outdoor advertising, radio and press keep lower positions.
There are no special differences in the set of advertising tools. However, Google Ads cannot use the Kazakh language to create ads, which leads to complete Russification of advertising. In addition, advertisers do not have the opportunity to lead to the landing France Phone Number page in the Kazakh language. Google requires that ads and landing pages be presented in a language that supports the interface. Peculiarities of the Kazakh mentality Before entering the Kazakhstan market, we recommend getting to know their mentality. A slower pace of life leads to a delay in work processes, which is important to consider before starting cooperation. Despite the pandemic, Kazakhs are not sufficiently adapted to the online format and are used to solving all issues in physical presence.
The most optimal way of communication is a personal meeting or a phone call. Kazakhstan market overview Read also : For those entering the Polish market: TOP-5 videos of advertising campaigns on YouTube 10 key steps to enter the Kazakhstan market Market research and analysis . Explore data, market statistics for the last 10 years, development trends, unoccupied niches, etc. Competitive analysis. Answer the question, who will be your competitor? Analyze the behavior of all players in the arena, how they work, their weaknesses and strengths. Finding the target audience. It is necessary to analyze the key requests and needs of Kazakh buyers, what they prefer and what they refuse. Determine the business model of bringing the business to the market of Kazakhstan.
There are no special differences in the set of advertising tools. However, Google Ads cannot use the Kazakh language to create ads, which leads to complete Russification of advertising. In addition, advertisers do not have the opportunity to lead to the landing France Phone Number page in the Kazakh language. Google requires that ads and landing pages be presented in a language that supports the interface. Peculiarities of the Kazakh mentality Before entering the Kazakhstan market, we recommend getting to know their mentality. A slower pace of life leads to a delay in work processes, which is important to consider before starting cooperation. Despite the pandemic, Kazakhs are not sufficiently adapted to the online format and are used to solving all issues in physical presence.
The most optimal way of communication is a personal meeting or a phone call. Kazakhstan market overview Read also : For those entering the Polish market: TOP-5 videos of advertising campaigns on YouTube 10 key steps to enter the Kazakhstan market Market research and analysis . Explore data, market statistics for the last 10 years, development trends, unoccupied niches, etc. Competitive analysis. Answer the question, who will be your competitor? Analyze the behavior of all players in the arena, how they work, their weaknesses and strengths. Finding the target audience. It is necessary to analyze the key requests and needs of Kazakh buyers, what they prefer and what they refuse. Determine the business model of bringing the business to the market of Kazakhstan.